Case Study: Knight Foundation achieves higher event ROI and eliminates data silos with Workato

How Knight Foundation Maximized Their Event ROI

The Knight Foundation, a major U.S. philanthropic organization funding journalism, media innovation and the arts, runs dozens of events across multiple offices and struggled with fragmented, ad-hoc event tracking. Manual data entry, duplicate records and disconnected systems meant lost leads, wasted staff time and unreliable reporting — problems CTO Jorge Martinez set out to solve by standardizing Eventbrite and Salesforce.

They implemented Workato integrations that push Eventbrite check-ins (via QR scan) into Salesforce with automated contact/org matching, campaign-member assignment and duplicate checks, plus real-time reporting and summary notifications. The result: unified, accurate event data with hours saved each week, no silos or duplicate records, faster donor and stakeholder reporting, and the flexibility to scale events without custom development.

Knight Foundation

Jorge Martinez

Chief Technology Officer