Case Study: Goombal cuts development time and cost in half with Workato

How Integration Cuts Development Time and Cost in Half for an App Company

Goombal, a cloud application for event planners, needed to integrate its platform with systems like Salesforce, Marketo, Eventbrite, and other third-party apps to deliver measurable ROI and work with customers’ existing tools. Before Workato, Goombal’s development team had to build each integration from scratch, which slowed delivery, added cost, and pulled focus away from its core product.

Using Workato, Goombal was able to connect to third-party data sources much faster and adjust integrations as customer needs changed without starting over. Workato cut integration time and cost in half, helping Goombal speed up product delivery and improve sales execution.

Goombal

Vinay Iyer

Founder and Chief Executive Officer