Case Study: Edible Blooms achieves 20% ROI with Workato through automated anniversary email campaigns

How Edible Blooms Implemented Targeted Email Marketing with Magento

Edible Blooms, the Australian version of Edible Arrangements, needed a way to turn one-off gift purchases into recurring business. They wanted Marketo tied to their Magento store so they could automatically remind customers about annual events like birthdays and anniversaries — a process that was nearly impossible to manage manually.

Working with Hoosh Marketing, they used Workato to run a daily automation that finds customers who bought one year and 10 days earlier, moves them into a Marketo campaign, sends an initial email, then a follow-up eight days later (two days before the event). The integration delivered a 20% ROI within weeks and created a scalable program for repeat purchases, recurring-event growth hacks, and improved loyalty marketing.

Edible Blooms