Case Study: AvidXchange achieves major time and cost savings with Workato

How Avid Successfully Replaced Its Legacy ESB Solution with Workato

AvidXchange faced an urgent data migration deadline, manual marketing lead uploads, and high marketing costs. To speed up the work and reduce reliance on IT, AvidXchange turned to Workato.

Workato automated new supplier data uploads, checked for duplicates, and pulled email data from Marketo, allowing AvidXchange to shift from costly direct mail to email marketing. The results were significant: the company saved more than 2,000 hours a year, equivalent to a full-time marketer, and cut over $100,000 in annual costs.

AvidXchange

Courtney Tobe

Senior Manager of Marketing Operations