Case Study: Alternetics achieves selective contact sync and faster inbound marketing with Workato

How App Integration Accelerates Inbound Marketing

Alternetics, a single-source provider of technology resources, faced a data synchronization challenge between HubSpot and Salesforce. As CEO Kip Smith explains, the two platforms only offered a full sync or campaign-based sync, with no way to choose which contacts to sync—creating duplicate records, extra contact charges, and a labor-intensive process that might have forced them to abandon one system.

By implementing Workato, Alternetics set up selective contact syncs in a matter of hours, eliminating duplicates and the need for costly custom API development. The integration cut integration time, reduced maintenance overhead, and freed the team to spend more time with clients while getting HubSpot and Salesforce to work seamlessly together.

Alternetics

Kip Smith

Chief Executive Officer