Case Study: American Kennel Club achieves revenue-based marketing and full Shopify→Marketo sync with Workato

How AKC Harnessed Marketing Insights with Integration

The American Kennel Club (AKC), a leading purebred dog registry, needed a 360° view of customer behavior to optimize B2C marketing. They wanted to sync detailed purchase line items and customer objects from Shopify into Marketo but couldn’t find an affordable, fast-to-deploy integration that could move all required data.

AKC built a Workato recipe to push purchases and customer data from Shopify into Marketo, enabling complete purchase histories, advanced revenue-based campaign reporting, and segmented email workflows with Marketo as the workflow hub instead of a CRM. The no-code integration provided a flexible, fast deployment that let AKC measure marketing by actual revenue rather than clicks and simplified campaign configuration for the team.

American Kennel Club

Elihn Glass

Senior Manager of eCommerce