Case Study: Eventbrite boosts event productivity and ticket sales with Workato

Eventbrite boosts repeat ticket purchases by 30% with Workato

Eventbrite, a platform for managing corporate events, faced a challenge common to many event organizers: data was fragmented across the 11-16 different applications they used on average, hindering productivity and marketing efforts. To address this, they turned to the vendor Workato and its Workbot product to create a centralized event management hub within Slack.

Using Workato, Eventbrite implemented automations that sent real-time Slack notifications for new registrants, delivered scheduled reports with charts, and synced data to apps like Salesforce and MailChimp. The solution provided a measurable impact for one customer, a New York music venue, which saved the cost of hiring an additional marketing associate and increased repeat ticket purchases by 30% due to highly targeted follow-up emails.

Eventbrite