Case Study: Eftsure achieves 8x partner-sourced revenue growth with Workato

Eftsure drives 8x partner revenue with Workato

Eftsure, a company providing payment fraud protection, faced significant growth challenges due to its lack of integrations with major ERP and accounting software. This technical gap caused the loss of 700 prospects and created customer churn risk, as manual verification processes were cumbersome and insecure. To address this, they turned to the Workato platform, specifically utilizing Workato Embedded.

Using Workato, Eftsure built automated connectors and pre-built recipes, enabling seamless integrations with platforms like MYOB. This transformed their technical obstacle into a revenue engine powered by partners. The results were substantial: an 8x increase in partner-sourced revenue, a 233% higher average sale price, and 50 times more monthly meetings secured by partners, demonstrating how Workato turned integration into a core growth strategy.

Eftsure