Case Study: Denver Summit FC sells out 15,000 season tickets with Workato

Denver Summit FC sold out 15,000 season tickets in weeks with Workato

Denver Summit FC, a new professional soccer club, faced the challenge of building its entire operational technology stack from nothing with only weeks before its season ticket launch. With no existing CRM, HR, or payroll systems, the organization turned to vendor Workato and its low-code orchestration platform, along with Jump Ticketing, to create a scalable foundation for growth without adding overhead.

Using Workato to build integrations that connected Jump Ticketing and Salesforce, the club automated its season ticket conversion process. The solution enabled Denver Summit FC to sell out 15,000 season tickets within two weeks, with roughly 80% of conversions completed without assistance. Workato automatically synchronized fan data across systems in real-time, providing the team with full visibility and eliminating manual data entry, which allowed them to focus expertise on fans who needed support.

Denver Summit FC