Case Study: Lonely Planet achieves personalized multi-site ecommerce and higher conversions with Workarea

The world’s most iconic travel guides meet modern Commerce

Lonely Planet, the travel guide publisher behind more than 120 million books, outgrew its homegrown ecommerce system and needed an online store that could handle shared content across multiple sites, multi-currency transactions, complex digital downloads, and highly personalized content. They partnered with Demac Media to build a new storefront on the Workarea Commerce Platform to give their creative team full content control and a modern ecommerce foundation.

Workarea delivered a single commerce platform with strong content management, Multi‑Site administration, Universal Site Search, smart product recommendations, and a Discount Engine that supports gift‑with‑purchase promotions. These capabilities let Lonely Planet create landing pages without developers, tailor experiences by region, and improve merchandising with real‑time analytics — leading to higher personalization, discovered new revenue opportunities, and measurable increases in average order value and conversion rates thanks to Workarea’s promotion and recommendation features.

Lonely Planet

Mike Nelson

Global Director of Partnerships & Ecommerce