Case Study: The Bouqs Company achieves site stability and marketing agility with Workarea

The Bouqs Co. Blooming Disruption Growing Requires Stability

The Bouqs Company, an online flower retailer focused on sustainable sourcing and reinventing the customer experience, faced growing pains as it scaled: frequent site instability, expensive manual server management, and limited ability to run experiments or marketing changes quickly. To support peak seasons, subscription innovations, and more mature planning, The Bouqs Company migrated to the Workarea commerce platform.

Using Workarea’s hosted platform, drag‑and‑drop CMS, A/B testing and customer segmentation tools, The Bouqs Company eliminated “all‑hands” server babysitting, gained site stability for high‑traffic events, and can now schedule campaigns and make marketing or design changes without developers. Workarea enabled faster launches, ongoing experimentation and personalized VIP experiences, producing quicker time‑to‑market and measurable improvements in conversions and customer satisfaction.

The Bouqs Company

Raine O’Reilly

Senior Technical Project Manager