Case Study: Ren’s Pets achieves faster product discovery, better content management, and increased customer engagement with Workarea

Ren's Pets Subscription Commerce & Universal Search

Ren’s Pets, a 40-year leader in pet feed and supplies with 18 brick-and-mortar stores and a growing online catalog of over 10,000 products, needed a commerce platform that could serve two distinct audiences—professional groomers and retail pet owners—while enabling storytelling and richer content. They chose Workarea’s commerce platform to address clunky navigation, limited search, multilingual needs, and the requirement for robust content management.

Workarea delivered universal search, multilingual capabilities, comprehensive content management, and support for features like Buy Online Pick Up In Store and subscription autoship (testing in the Greater Toronto Area), plus integration with Annex Cloud for a loyalty program. With Workarea, Ren’s Pets now easily creates and publishes brand-specific content, merchandises search results for relevancy, has launched BOPIS in four stores, and freed up team time to run personalized campaigns—driving higher engagement and increased conversions.

Ren’s Pets