Case Study: Olympia Sports achieves higher mobile conversions and seamless omnichannel shopping with Workarea

Olympia Sports Stepping into the Online Game Replicating the In-Store Experience Online

Olympia Sports, a national sporting goods retailer, stepped back into ecommerce after a five-year absence and needed a modern, scalable cloud platform that could replicate the personalized in-store experience across digital channels. The team required mobile-first design, easy content management, powerful on-site search, automation and hosting handled by the provider, and an admin that didn’t rely on IT—so they chose Workarea for its omnichannel capabilities and built-in flexibility.

Workarea implemented a responsive storefront, a native CMS, Learning Search with autocomplete and filters, a rules-based discount engine, Site Planner scheduling, and support for loyalty and e-gift programs. As a result, Olympia Sports has seen mobile conversion rates improve month over month and increased average mobile time on site, faster promotion launches and content updates, and better product discovery (search users convert much higher). Workarea’s admin and automation freed the ecommerce team to focus on revenue-driving initiatives and improved collaboration.

Olympia Sports

Rachael Gelowtski

Director MIS & Ecommerce