Case Study: TAZ Trucking increases qualified driver leads with Work4

How TAZ Trucking keeps its trucks in motion with Work4

TAZ Trucking, INC, based in Bowling Green, KY, needed to hire CDL drivers and improve the visibility of its job openings where drivers spend the most time, on Facebook. The company also wanted to generate more candidate leads and pre-qualify applicants to ease the burden on recruiters. Work4 helped TAZ Trucking address these hiring challenges with its recruiting solution.

Work4 implemented its proprietary Facebook targeting system to reach driver audiences TAZ Trucking could not access on its own, and added custom qualifying questions to screen for CDL license status, years of experience, and other criteria. This helped TAZ rank and route applicants more efficiently through the funnel. In the last two months of 2022, the campaign delivered 196 driver leads via Facebook Ads, with many qualified applicants hired and contributing to tenure.

TAZ Trucking

Millie Trammell

Recruiter