Case Study: DriverReach reaches 1.4M driver candidates and generates 11,182 leads with Work4

How Driver reach uses Work4 to leverage their customers' success and, in turn, their own success

DriverReach partnered with Work4 to help its clients hire CDL drivers more efficiently. The challenge was to acquire more qualified driver leads, pre-qualify candidates to reduce recruiter strain, and deliver leads seamlessly and in real time.

Work4 implemented its proprietary targeting technology for Facebook and social media to reach qualified CDL A driver audiences, along with custom qualifying questions to screen for license details, years of experience, and other criteria. In the last six months, Work4 helped DriverReach reach 1,412,191 driver candidates and generate 11,182 driver leads, improving both lead volume and qualification quality.

DriverReach

Mackenzie Utzman

Onboarding Manager