Case Study: Centerline Drivers boosts qualified CDL driver leads with Work4

How Centerline fights the driver shortage with Work4

Centerline Drivers, a transportation company and longtime Work4 customer, needed to expand its reach to passive candidates and attract more qualified CDL drivers with at least one year of experience, while also lacking Facebook recruitment expertise. Work4 helped support their hiring efforts for CDL Drivers through Facebook-based recruiting.

Work4 customized qualifying questions to screen for CDL license details and years of experience, used its curated audience built from more than 10 years of data points to target qualified passive candidates, and integrated with Centerline Drivers’ ATS so leads could flow directly to them and their clients. Since launch, Work4 has delivered over 8,784 leads via Facebook, and Centerline Drivers reported that Work4 became one of its best-performing sources for lead app volume.

Centerline Drivers

Kelsey Stafford

Marketing Manager