Case Study: Places for People achieves a clear, consistent annual report with Wordsworks copywriting

A Wordsworks Case Study

Preview of the Places for People Case Study

Places for People writes annual reports over multiple years with Wordsworks for 148,000 homes

Places for People, a major UK property management and regeneration company, needed to produce a cohesive annual report that unified content from its many diverse business units. The challenge was to bring together these varying voices and pre-written sections, which differed in quality and style, into a single document with a consistent tone and structure. They engaged the copywriting agency Wordsworks to handle the report's content development.

Wordsworks edited all pre-supplied material for consistency and wrote new sections from scratch, using interviews with key stakeholders. Despite tight deadlines, Wordsworks delivered a high-quality report that delighted the client. This success led to the vendor being commissioned to write the annual report for several subsequent years.


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