Case Study: Laureate Online Education improves University of Liverpool Online content with Wordsworks copywriting

Laureate Online Education updates global university website pages with Wordsworks in 3 workshops

The customer Laureate Online Education, which operates a global network of online university programmes, needed to update the University of Liverpool Online website to reflect brand changes and fill identified content gaps. They engaged the vendor Wordsworks for copywriting services to achieve this.

Wordsworks developed and structured new copy for the site by first conducting workshops to plan a new site structure. They audited existing pages to determine what could be re-worked and what needed to be created from scratch, applying best practice web writing techniques to ensure the global audience found the content engaging and easy to understand. The vendor successfully delivered clear and concise copy to meet the customer's objectives.

Laureate Online Education