Case Study: Equality and Human Rights Commission improves equal pay content clarity with Wordsworks copywriting

Equality and Human Rights Commission cuts equal pay content from 250 pages to 100 with Wordsworks

The Equality and Human Rights Commission faced a challenge with the content in the equal pay section of its website. The approximately 250 pages were well-visited but were overly technical, confusing, and poorly structured. The commission hired Wordsworks copywriting agency to overhaul this content and make it more accessible.

Wordsworks first conducted a content review to develop a new, more logical structure. The solution involved extensive copywriting, reformatting, and developing new content that retained technical accuracy while using user-friendly language. As a result, the information was successfully distilled into around 100 new pages with a consistent structure and a much clearer understanding of user requirements.

Equality and Human Rights Commission