Case Study: Carole Nash achieves stronger marketing copy with Wordsworks

Carole Nash covers 240,000 motorcycles with Wordsworks copywriting support

Carole Nash Insurance, a leading UK motorcycle insurance broker, faced a challenge with its high-volume marketing efforts. The company required a wide array of content, from direct mailers and web copy to pay-per-click landing pages, and its existing multi-service agency lacked the specialist copywriting expertise needed. Carole Nash turned to the copywriting agency Wordsworks for a solution.

Wordsworks was first tasked with writing copy for a new customer acquisition campaign. Using their expertise in B2C direct mail, they delivered engaging copy that stayed true to the Carole Nash brand. The project was a significant success, leading to Carole Nash becoming a loyal client. Wordsworks was subsequently commissioned to write content for a wide spread of marketing materials, often under very short deadlines.

Carole Nash