Case Study: Bird & Bird drives new enquiries with Wordsworks' employment law white paper

Bird & Bird boosts enquiries with Wordsworks' 3,500-word employment law white paper

Bird & Bird, an international law firm with over 1100 lawyers, organized a series of employment law events in Scandinavia. To extend the value of these events, they faced the challenge of capturing the key insights into a post-event thought-leadership report. They commissioned Wordsworks copywriting agency to write and edit this white paper.

Wordsworks developed a 3,500-word report by synthesizing source material from presentation slides and conducting interviews with the firm's international partners. The resulting white paper effectively distilled complex legal information into engaging and informative content. It was distributed to event attendees and other contacts, where it was very well received and directly resulted in a number of new enquiries for Bird & Bird.

Bird & Bird