Case Study: Seatbeltplanet.com achieves higher ROI and PPC efficiency with WordStream's PPC Advisor

Seatbeltplanet.com Shares 5 PPC Strategies to Improve ROI and Efficiency

Seatbeltplanet.com is a seven-person aftermarket seatbelt manufacturer selling federally regulated, customizable replacement belts. Operations manager Justin Neill was stretched thin managing paid search, with poorly structured AdWords campaigns, wasted spend, and little time for ongoing optimization.

Working with a WordStream paid search consultant, Justin restructured campaigns—splitting ad groups by vehicle make, using QueryStream to target actual search queries, and using PPC Advisor (including the 20-Minute Work Week) to optimize both AdWords and Bing simultaneously. The changes cut wasted spend, boosted ROI and sales for vehicle-specific products, and freed Justin up to focus on other marketing tasks.

Seatbeltplanet.com

Justin Neill

Operations Manager