Case Study: Koru K9 Dog Training achieves an 87% reduction in cost-per-conversion and 800% higher conversion rate with WordStream

Koru K9 Dog Training - Customer Case Study

Koru K9 Dog Training & Rehabilitation, a San Francisco business run by Ray and Bridget Murphy, specializes in rehabilitating difficult dogs and turned to AdWords to find clients. Despite spending up to $2,000 per month, their DIY approach produced little improvement in lead quality or volume due to poor optimization, wasted spend, and a highly competitive local market.

Partnering with WordStream, they reorganized campaigns by region and service, used QueryStream and hands-on Customer Success support to eliminate wasted spend and improve targeting and tracking. The changes drove big gains: closing ratio rose about 20% (from ~45–50% to 55–60%), cost-per-conversion dropped more than 87%, and conversion rate increased over 800%, resulting in more high-quality leads and real-world successes like rehabilitating aggressive dogs.

Koru K9 Dog Training

Bridget Murphy

Koru K9 Dog Training