Case Study: Inspire Marketing achieves #1 agency status in East Texas with WordStream

How WordStream Helped Inspire Marketing Become the #1 Agency in East Texas

Inspire Marketing is a seven‑person Texas agency where Director of Digital Media Zac Terry juggled all client campaigns and needed to break into paid search without sacrificing client ROI. With limited bandwidth and high performance standards, Zac needed outside expertise to scale paid search offerings and deliver measurable results.

He partnered with WordStream’s Premier Consulting team and used WordStream Advisor (including the 20 Minute Work Week) to streamline workflows—budget and bid adjustments, weekly ad copy refreshes, and focused optimizations. The partnership saved Zac time, improved campaign performance (CTR improvements from ~3.5% to over 5% and spikes to 8.3%), helped triple several clients’ businesses, reduced client spend, and drove strong new business growth that made Inspire Marketing a leading agency in East Texas.

Inspire Marketing

Zac Terry

Director of Digital Media