Case Study: Tradavo achieves dramatic conversion growth and lower cost-per-conversion with WordStream

How Tradavo Drastically Increased Conversions

Tradavo, a wholesale-to-retail supplier with over 15,000 SKUs and in-house retail design services, faced a major marketing setback when their third-party SEM agency went out of business and they lost campaign data. Left with a disorganized account and the need to bring paid search in-house, Tradavo turned to WordStream to rebuild and manage their PPC program.

Using WordStream’s platform, expert Customer Success support, the 20-minute workweek framework and QueryStream keyword insights, Tradavo restructured campaigns, removed irrelevant spend, and added high-performing keywords. The results were dramatic: in one month they drove 71 conversions (what previously took five months), their Wholesale Ice Cream ad group delivered 61 conversions at $3.58 cost-per-conversion, a new campaign generated 1,281 more clicks and 13 more conversions than the old one, and underperforming campaigns were paused to improve ROI.

Tradavo

Brittany Estes

Director of Marketing and Communications