Case Study: Optimum Health Vitamins achieves higher ROI and streamlined AdWords management with WordStream

How One Vitamin Company Got Its AdWords Account in Shape

Optimum Health Vitamins, a small Edmonton-based chain selling natural vitamins and supplements, wanted to expand online but found their initial DIY AdWords efforts too complex and inefficient. Marketing manager Graham Couling quickly realized he needed expert help to get campaigns running effectively and to free up time for broader marketing strategy.

Working with a WordStream Customer Success rep, Optimum had a logically organized AdWords account set up, plus targeted U.S. campaigns (including Google Shopping) that leveraged Canada’s stricter product regulations as a selling point. Using the WordStream dashboard and tools like QueryStream to manage keywords and negatives, Graham cut campaign management time, improved ROI, and rolled out scalable Search, Display and YouTube efforts that let the team focus on growth.

Optimum Health Vitamins

Graham Couling

Marketing Manager