Case Study: Easy to Grow Bulbs achieves 133% more conversions and 338% higher conversion value with WordStream Advisor Social Ads

How One Gardening Company Drastically Grew Conversions Using WordStream Advisor Social Ads

Easy to Grow Bulbs, a U.S. retailer of flower bulbs, faced sharp seasonality and limited internal resources that made running effective social ads difficult. Kathleen McCaffrey of PPC Optimizer 4 U was handling SEO, SEM, email, design and social after a staff departure, and found Facebook’s ad interface confusing and time-consuming, limiting the company’s ability to change offers by region and capture more high-value conversions.

Using WordStream Advisor Social Ads—with hands-on guidance from WordStream’s product team—Kathleen ran remarketing and lookalike campaigns, used social alerts to optimize regularly, and streamlined her workflow. The result was a 133.33% year-over-year increase in conversions and a 338.01% rise in conversion value, September became the company’s best sales month, and Easy to Grow Bulbs expanded to new, in-market audiences.

Easy to Grow Bulbs

Kathleen McCaffrey

Founder