Case Study: Lumia Marketing Agency achieves higher ROI and expanded bandwidth with WordStream

How Lumia Succeeds with WordStream

Lumia Marketing Agency, led by Amer Grozdanic, is a small but growing PPC shop that struggled to give each client account the time needed to improve performance. Limited bandwidth led to low Quality Scores, wasted ad spend, and difficulty driving consistent ROI across multiple accounts.

After adopting WordStream Advisor and partnering with a Customer Success Representative, Lumia centralized account management, prioritized the highest-impact optimizations, and reclaimed time to focus on strategy and client growth. The results included average CTR rising from 0.65% to 1.25% in eight weeks (one client’s CTR jumped 700% to 7%), CPA falling from $200 to under $160 in a month, improved Quality Scores, streamlined workflows, and greater capacity to grow the agency.

Lumia Agency

Amer Grozdanic

Lumia Marketing Agency