Case Study: GoPromotional achieves 40% ad spend reduction and 63% higher AdWords conversions with WordStream

How GoPromotional Achieved AdWords Success with WordStream

GoPromotional is a UK-based promotional products company led by Managing Director Gareth Perkins. Competing in a crowded market, Gareth was responsible for much of the firm’s AdWords strategy but found the built-in tools and his limited time insufficient to maintain, optimize and scale campaigns effectively.

By adopting WordStream to centralize and streamline PPC workflows and partnering with a dedicated Customer Success Representative, GoPromotional sharpened targeting and improved ad-to-landing-page performance. The results: roughly 40% lower monthly ad spend (about $7,000), a 60% increase in CTR, a 63% rise in AdWords conversion rate and a 39% drop in cost-per-acquisition.

GoPromotional

Gareth Perkins

Managing Director