Case Study: Ryan Air Conditioning Spares achieves time savings and higher ROI with WordStream Managed Services

How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream

Ryan Air Conditioning Spares, a small HVAC e-commerce company in Manchester, struggled to find time to manage paid search while Director Peter Sheridan juggled website, orders and marketing. Previous outside help fell short, leaving campaigns inefficient and ad spend wasted.

WordStream’s Managed Services provided a dedicated account manager who optimized Shopping campaigns with product-level bidding focused on ROAS, cut wasted spend and restructured campaigns. The result was immediate: higher average order value and conversion rates, lower CPA, more efficient ad spend, and reclaimed time for Peter to focus on customers and growth.

Ryan Air Conditioning Spares

Peter Sheridan

Director of Retailing