Case Study: 98 Buck Social achieves 400% conversion increase with WordStream

How 98 Buck Social Partnered with WordStream to Increase Conversions by 400%

98 Buck Social is a 12-person startup agency in South Florida that offers affordable social media services. Founder Chris Heuwetter managed operations, sales and all marketing himself, but despite steadily increasing AdWords spend the account’s performance had plateaued—lead flow and conversions weren’t improving even as costs rose, and the team needed a way to optimize campaigns without hiring an outside consultant to take control.

They implemented WordStream Advisor for guided training, weekly 20-Minute Work Week workflows and consultant support to clean up account structure, add negatives, refresh creatives and prioritize optimizations. The result: conversions increased over 400%, CPA fell 32%, revenue rose ~40%, the agency grew 20–30% monthly (adding three employees), and they confidently doubled AdWords spend while expanding advertising into Facebook and Bing.

98 Buck Social

Chris Heuwetter

Founder and CEO