Case Study: Marketeering Group launches scalable PPC, reduces client costs and boosts CTR with WordStream

7 Ways Marketeering Group Uses WordStream to Deliver PPC Results to Their Clients

Marketeering Group is a Seattle-based full-service digital agency founded in 2011 that helps clients from local shops to larger companies with online marketing. The agency had avoided PPC because of limited time, expertise, and resources, but growing client demand and the need to offer comprehensive services forced them to find a simple, scalable solution.

By adopting WordStream’s PPC Advisor—its time‑saving workflow, landing page creator, paid-and-organic queries report, collaborative account tools, automated reporting, and customer success support—Marketeering launched a functioning PPC department that manages hundreds of accounts with a small staff. Results included cost reductions (some clients’ costs fell ~20%, one client’s budget was cut in half while CTR rose 15%), a 7% lift in paid conversion rate from new landing pages, faster on‑demand reporting, new referrals, and the ability to expand into display and retargeting.

Marketeering Group

Michael Quayle

Lead Marketing Strategist