Case Study: Just Ingredients achieves reduced PPC clutter, lower CPA, and increased profits with WordStream

4 Ways JustIngredients Has Cut their PPC Clutter

JustIngredients is a UK online wholesaler offering over 1,000 herbs, spices, oils and wholefoods, selling direct to chefs and foodies. With roughly 400 product ads and a rapidly growing AdWords account, their marketing team struggled with cluttered campaigns, time-consuming management, and difficulty prioritizing which products to promote.

They adopted WordStream Advisor and worked with a Customer Success Specialist to reorganize and prioritize campaigns, use the 20-Minute Work Week for weekly optimizations, and leverage QueryStream to find new keyword opportunities and negatives. The result: campaigns were consolidated (from 50 ads to 10), ads became more targeted, CPA and overall spend fell, profits from PPC rose, and ongoing optimization now takes far less time.

Just Ingredients

Victoria Hockley

Marketing and Customer Care Assistant