Case Study: Residential Home Health doubles online lead generation and halves CPA with WordStream

4 PPC Lessons One Healthcare Company Learned Using WordStream

Residential Home Health, a national provider of in‑home nursing and therapy for seniors in Michigan and Illinois, needed to drive website traffic and call‑center leads to increase patient admissions. After a failed paid‑search engagement in 2010 left leadership skeptical of PPC, Manager of Strategic Outreach Dreu Adams discovered WordStream in 2014 and decided to give PPC another try.

By starting small (targeting one county with a modest budget), using WordStream Advisor’s automation and the 20‑Minute Work Week, and working closely with a dedicated Customer Success Specialist, they optimized campaigns over time. The result: leads and conversions spiked, online lead generation doubled, and cost per acquisition dropped roughly 50% (from $718.47 to $315.37), putting them on track to more than double annual online lead volume.

Residential Home Health

Dreu Adams

Manager of Strategic Outreach