Case Study: Alcott Whitney achieves dramatic PPC time savings and streamlined optimization with WordStream

3 Ways WordStream Helped One Agency Tackle PPC

Alcott Whitney is a full-service digital marketing agency led by President Rebecca Whitney that manages everything from email and analytics to paid search for multiple clients. The agency struggled with chaotic, time-consuming AdWords accounts that required extensive cleanup and restructuring, leaving teams overwhelmed and slowing growth.

Implementing WordStream gave Alcott Whitney a focused optimization workflow and tools like the 20 Minute Work Week, cutting tasks that once took 30–40 hours down to 2–3 hours, speeding training of new hires, and simplifying bid/keyword/ad management. With ongoing support from a dedicated Customer Success Specialist, the agency achieved clearer, steadier PPC optimization and scalable efficiencies that removed much of the previous headaches.

Alcott Whitney

Rebecca Whitney

President