WordStream
24 Case Studies
A WordStream Case Study
Atkins Marketing Solutions is a small full-service agency founded in 2008 by Stuart Atkins, a 20-year marketing veteran and college marketing instructor. As the agency’s PPC practice grew, Atkins faced the common agency challenge of managing increased volume and complexity with limited time and resources, making it difficult to take on larger clients and demonstrate clear ROI.
Stuart adopted WordStream Advisor (integrated with Google Ads) along with Call Tracking and ongoing customer success support, using its workflow tools to streamline negative keywords, bidding, and keyword optimization. The solution delivered immediate time savings, better lead intelligence and ROI reporting, helped him close and retain higher‑value clients, and enabled scalable growth of his PPC niche.
Stuart Atkins
Founder