Case Study: Hachette Book Group centralizes digital marketing at scale with WordPress VIP

Hachette Book Group unifies 2,400+ new titles a year with WordPress VIP

Hachette Book Group, a major US trade publisher, faced the challenge of managing digital marketing content across thousands of titles and authors on numerous disparate, static websites. This lack of a central platform led to inconsistent practices and disorganized analytics. They turned to vendor WordPress VIP and its VIP Go enterprise cloud platform to create a single, unified source for their marketing content.

WordPress VIP implemented a custom WordPress platform with an Elasticsearch integration, a custom page builder, and ONIX data integration. This solution centralized HBG's digital records and allowed marketers to easily create and manage new sites. The results freed internal development resources from maintenance tasks, allowing them to focus on innovation, and empowered marketing teams to run campaigns without relying on external vendors or internal IT support.

Hachette Book Group