Case Study: Express Legal Funding boosts SEO visibility and lead generation with WordLift

Unveiling the Power of SEO A Legal Funding Company’s Journey

Express Legal Funding, a pre-settlement funding company based in Plano, Texas, wanted to strengthen its SEO, improve E-E-A-T, and build a stronger online entity presence so its content and expert author, Aaron Winston, could stand out in search. Working with WordLift, the team aimed to turn already strong content into greater visibility, better lead quality, and a Google Knowledge Panel.

WordLift implemented author markup, person entities, structured data, an About page entity strategy, a knowledge graph, FAQ content, and Kalicube support to unify Aaron Winston’s online identity and disambiguate him from others with the same name. The effort helped bring back and strengthen Knowledge Panels, improved search visibility, and increased impressions by 48.8% and clicks by 46.13% over three months. Express Legal Funding also reported a doubled to tripled lead pipeline, more relevant leads, fewer irrelevant inquiries, and potential annual savings of over $15,000.

Express Legal Funding

Aaron R. Winston

Strategy Director & The Legal Funding Expert