Case Study: Facile.it achieves 24% more impressions with WordLift

Unlock 24% More Visibility in Financial Services Facile.it’s Success with WordLift

Facile.it, Italy’s leading online comparison platform for insurance, utilities, and financial products, wanted to improve visibility for its banking and insurance content and strengthen its website’s authority in search results. The company partnered with WordLift and used its AI-powered SEO and semantic enrichment tools, including schema markup and Knowledge Graph optimization, to make content more discoverable and user-friendly.

WordLift implemented a data-driven SEO strategy across Facile.it’s site, enriching structured data and scaling the approach to thousands of pages. In 7 months, Facile.it achieved a 24% increase in impressions, a 5.3% increase in clicks, and an average improvement of 3.8 positions in SERPs, helping drive more traffic, engagement, and conversions.

Facile.it

Simone Alfredo Razzano

Digital Marketing Manager