Case Study: Poem Analysis boosts SEO performance with WordLift

Poem Analysis - Customer Case Study

WordLift worked with Poem Analysis, a poetry site founded by William Green, to improve visibility on Google and other search engines. The main challenge was scaling SEO across a large amount of content while helping search engines better understand poems, authors, and related queries so the site could earn more organic traffic.

WordLift implemented semantic annotation using a publisher-focused version of its platform, leveraging the site’s existing taxonomy with “Match Terms” to turn categories and tags into entities, and adding SameAs links to connect poems and authors to Wikidata and DBpedia. The results were strong: annotated poets saw a 13% lift in clicks and 29.3% more impressions, while poems annotated with SameAs gained 59.3% more clicks and 82.9% more impressions.

Poem Analysis

William Green

Poem Analysis