Case Study: Lot-Art achieves +15% leads and AI Mode visibility with WordLift

Lot-Art boosts clicks by 50% and leads by 15% with WordLift

Lot-Art, an art investment platform, partnered with vendor WordLift to address its challenge of attracting qualified traffic and members. Despite significant spending on Google and Instagram ads, the platform was struggling to reach serious art investors and collectors through paid channels and needed to secure visibility in emerging AI-powered search experiences.

WordLift implemented a semantic SEO strategy by building a Knowledge Graph and enriching product pages with structured data, making Lot-Art's inventory understandable to AI systems. This solution drove an over 50% increase in clicks and a 15% uplift in leads. The vendor's work also secured Lot-Art's visibility in AI search experiences like Google's AI Mode, with over 90% of AI-generated leads recorded after the intervention.

Lot-Art