Case Study: Kinsta Secures a Google Knowledge Panel with WordLift

Kinsta - Customer Case Study

Kinsta, a premium managed WordPress hosting provider, worked with WordLift to solve a visibility problem on Google. Despite strong SEO and content efforts, inconsistent brand details across markets and directories confused Google and prevented Kinsta from earning a Knowledge Panel, limiting trust and discoverability.

WordLift cleaned up inconsistent brand information, audited and improved structured data, and helped enrich Kinsta’s Wikidata entry to strengthen entity recognition in Google’s Knowledge Graph. As a result, Kinsta secured a Google Knowledge Panel, improved brand consistency, and increased authoritative visibility across search results, helping build stronger trust signals and a more recognizable brand.

Kinsta

Sam Gooch

SEO Strategist