Case Study: 7wData grows organic traffic by 60% with WordLift

How to grow your editorial business with the help of data

7wData, founded by Yves Mulkers, is an online magazine focused on data, AI, and innovation that wanted to grow its editorial business and make its content easier for readers and search engines to find. WordLift was brought in to help the site build a more structured, semantic content strategy and support SEO for a growing library of data-related articles.

Using WordLift’s knowledge graph and semantic SEO capabilities, 7wData interconnected its content assets, optimized pages for search engines and voice search, and improved content discovery with minimal effort. The results were strong: traffic rose 30% in the first weeks, and after three months organic users acquisition grew by 60% compared with the previous period, with search traffic also up 60% year over year.

7wData

Yves Mulkers

Founder