WordLift
25 Case Studies
A WordLift Case Study
Kalicube, a digital marketing agency behind the Kalicube Pro platform, wanted to go beyond traditional SEO and improve how Google understood its topical authority. Working with WordLift, the team used entity-based SEO, schema markup, and internal Knowledge Graph building to strengthen visibility for its FAQ pages and video content.
WordLift helped Kalicube implement FAQPage and VideoObject schema across the site, improving how pages appeared in Google Search and boosting organic traffic. The results included a gain of more than 2.23K clicks and 271K impressions in Google Search Console over the prior period, with stronger visibility for the FAQ section and better opportunities to surface video results directly in Google SERPs.
Jean Marie Laurente
Website Content Manager