Case Study: Scarosso boosts SEO visibility and sales with WordLift

How Made In Italy Luxury Brand Wins Google Search – Scarosso

Scarosso, a luxury Made in Italy e-commerce brand and part of TheLevelGroup, needed to strengthen its SEO strategy for product pages, improve product visibility in search, and increase CTR across multiple markets. To address this, it worked with WordLift on semantic SEO for its e-commerce site, including better product markup and richer product data.

WordLift helped Scarosso build a product knowledge graph with unique IDs for products, enhance schema markup with additional properties such as multiple image versions, GTIN, material, and target audience, and implement double markup for the U.S. and U.K. in shared language folders. The result was stronger SERP visibility and a measurable lift in business performance: +66% website sessions, +187% online orders, +190% sales, and a ROAS of 3.91 across five countries.

Scarosso

Silvia Scarrone

Marketing Manager