Case Study: eye-oo boosts organic traffic and sales with WordLift

How Eye-oo and WordLift’s Partnership Contributed to Organic E-commerce Success

eye-oo.com, a multi-brand eyewear e-commerce platform based in Italy, wanted to stand out in a hyper-competitive market and grow beyond traditional PPC-driven tactics. To support its long-term SEO and organic growth goals, the company partnered with WordLift, using its technical SEO expertise and structured data capabilities to improve visibility across multiple markets and languages.

WordLift optimized eye-oo.com’s product feeds, schema markup, and Google Merchant Center workflows, helping keep product data accurate, automated, and performance-driven. As a result, eye-oo reported a 30% increase in sales within a few months and an 80% rise in organic traffic, along with stronger Google Search and Google Shopping impressions across key European and U.S. submarkets.

eye-oo.com

Aaron Jacopo Perelli

Chief Operating Officer