Case Study: BeRebel achieves 147% non-branded traffic growth with WordLift

How BeRebel Achieved +147% More Traffic and Greater Brand Visibility with WordLift

BeRebel, a corporate startup within the Unipol Group, wanted to build a strong online presence for its pay-per-kilometer car insurance model and clearly explain its value to a niche audience of infrequent drivers. To help address this challenge, BeRebel worked with WordLift, using its SEO and structured data technology to improve visibility and better communicate the offering online.

WordLift helped BeRebel automate SEO tasks, build a Knowledge Graph, enrich structured data, and connect the site to relevant entities such as Unipol and its founder. The collaboration led to a +147% increase in non-branded traffic, a +171.1% lift in clicks, an +87.7% improvement in CTR, and a +40.38% better average position, while also earning Bing Knowledge Panel recognition and strengthening brand awareness and business growth.

BeRebel

Giovanni Carparelli

Head of Marketing