Case Study: SMA Marketing boosts client traffic by 200% with WordLift

How a Marketing Agency Boosted a Client’s Traffic by 200% with Structured Data – SMA Marketing

SMA Marketing, a search marketing agency based in Central Florida, wanted to help a client in the IT coaching industry stand out in a crowded search landscape and improve organic visibility. To do that, the team used WordLift to support topic research, semantic SEO, and the creation of a stronger site structure.

With WordLift, SMA Marketing built a knowledge graph, connected content to linked open data, and added schema markup for products, reviews, FAQs, and videos. The effort led to a 289.65% increase in clicks, a 256.76% increase in impressions, a 211.17% increase in ranking keywords, and multiple SERP features, while also saving the agency significant time.

SMA Marketing

Ryan Shelley

Chief Growth Officer & Founder