Case Study: Gadget Flow achieves 198% organic growth with WordLift

Gadget Flow +198% on Organic Growth with a Knowledge Graph

Gadget Flow, a product discovery platform for tech, gear, and crowdfunding campaigns, wanted to boost its organic traffic and search visibility despite already having a large audience. The company partnered with WordLift for SEO operations, looking for help with structured data, content modeling, and a more advanced approach to organic growth.

WordLift implemented an enterprise knowledge graph and an entity-based content model, using features such as WordLift mappings, entity type support, VideoObject markup, automatic text summarization, and structured data across products, reviews, blog posts, categories, and videos. The results were strong: organic traffic to news articles grew 198% year over year in the last three months, video content clicks increased 185%, reviews gained 100% more clicks, and average time on page rose 27% compared with the same period the previous year.

Gadget Flow

Evan Varsamis

Chief Executive Officer & Founder