Case Study: Etilika boosts clicks and wine discovery with WordLift’s AI Sommelier

Etilika’s AI Sommelier Revolutionizing Wine Pairing with Knowledge Graphs

Etilika, an online platform for Italian wines, champagne, and spirits, wanted to improve the customer experience and boost organic traffic to product pages. Working with WordLift, the company set out to create an internal search and discovery experience that could help shoppers find wines through food pairings and support more intelligent product recommendations.

WordLift implemented an AI Sommelier powered by a product knowledge graph, proprietary wine ontology, and SEO-focused category pages generated with Agent WordLift. The solution improved clicks by 22.13% in one month and added another 7.23% growth through August 2024, while also delivering a 40% improvement in average ranking over the last three months of 2024 versus the same period in 2023 and increasing visibility in Google Merchant Listings, Google Shopping, and the Product Knowledge Panel.

Etilika